Profiting Through Personalities – How To Sell To Anyone Pt. 4!
Hello Home Party Sales Representatives!
How is it going? Are you getting better at picking your personality types? Is it getting easier to get things done and home party products sold?
Our last bunch is the Yellows. They are the emotional, warm and fuzzy group we all love. They are great listeners and lifelong friends.
They very seldom rock the boat, and usually put someone else’s needs above their own. They also are slow to make decisions, usually because they’re unsure of themselves.
They are great FEELERS AND COMMUNICATORS. They will buy, usually for someone else because they think “she’d LOVE this!”. Make an emotional connection with this type of personality early or they will quickly feel left out.
How to spot them: Yellows need emotional connections. Find someone who is hugging the whole group and you found your Yellows. They usually dress “earthy” and very seldom wear anything that would draw too much attention to themselves. They love to talk about friends and family, and spend a lot of their time playing peacemaker and trying to get everyone to “just get along”.
So, how does this impact your sales?
The Reds will buy three or four bottles of lotion “because they can”. It’s their way of trying to impress you or show off in front of the group. Remember, money’s not an object to them but status is very important. Feed their ego with statements like “our exclusive line of lotion” or “most of my clients who order this are doctors or lawyers who expect the best”.
Our blues will buy just because they got caught up in all the fun that was going on and they’re having such a good time. Keep them involved the whole time otherwise they’ll get so involved in having fun they’ll start to become a distraction because they’re too busy enjoying the spotlight.
Our Yellows will buy because they know someone they can cheer up or make feel special with a bottle. They love seeing others happy and will even buy something “just to help you out”. Remember to connect early with them and appeal to their emotional side and deep connection with other people.
Our Greens most likely won’t buy, simply because they think the $2 bottle is “just fine”. But, if you can connect with the scientific process on how the lotion was manufactured, and the complexity of the ingredients and how it affects the chemistry of the skin (simply another way of saying it’s a special blend that will moisturize your skin) then you have a chance of making the sale. They’ll be the last to buy, and usually after you’ve spent a good half hour or so answering questions.
So experiment a little the next time you’re with a group of people to see if you can spot the different personalities in the room.
With a little practice, you’ll be seeing a lot of “green” at your next party (yes, a pun was intended).
Party like a Rock Star!
Party Plan Pat
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